Saturday, October 11, 2014

Steam Your Stress Away

Come in and enjoy a relaxing facial from our Esthetician students Tues-Thurs 6-8pm.

Friday, October 3, 2014

Wednesday, September 24, 2014

Blowout Fridays

 Come in and get a Fabulous Blowout for your Friday Night!
Shampoo Blowdry $8

Saturday, September 20, 2014

Saturdays in the Salon


Styling Demos and Salon Services

And The Award Goes To....

Monthly Awards for our students hard work and dedication!
Congratulations, we are so proud of you!!

Whether you want a new style or just a trim, our students have you covered. 

Haircuts $9 (includes shampoo and blowdry).

Friday, August 8, 2014

Beauty School Knockout

Come in for your Back To School Style. 
Students get 20% off their service with a valid student ID.

Tuesday, August 5, 2014

Welcoming New Students



Enroll Now...No Waitlist!

Attend An Informational Forum
Held monthly at the school on the first Wednesday @ 7pm and the second Friday @ 3:30pm
Forums are hosted by
Lauren Gordon

Registrar & Assistant Manager

Lauren has been with Shoreline since May 2010 and feels lucky to be able to live and work in the beautiful Santa Cruz area.  She enjoys getting to meet new Cosmetology and Esthetics students year-after-year.  The students bring so much enthusiasm and creativity to the school on a daily basis which makes it a fun place to work.  She graduated from Humboldt State University in 2005 with a degree in History.  Prior to Shoreline, Lauren worked in the East Bay in Logistics and Sales Administration, and also as a Substitute Teacher in the public school system.  In her free time she enjoys knitting, reading, and getting to spend time with her cat Templeton and new bunny Mason.     
Call Lauren with any questions...(831) 423-5809 ext 3

Thursday, July 24, 2014

An Introduction to the Shoreline School of Cosmetology & Esthetics Instructors


Erin Beccaria-Grant

Cosmetology Instructor Level  3 Daytime
Erin has an extensive background in cosmetology and fashion. She is a Shoreline graduate, and has also attended the Art Institute of CA in San Francisco where she majored in Fashion Design and Marketing.  Erin has been in the beauty industry since 2004 with experience in salon management, fashion shows, hair shows, hair and makeup for weddings and events, and instruction. Erin is a California registered instructor with a single subject credential in the field of cosmetology. She has taught all levels and programs in cosmetology, with a focused passion in precision cutting, color, and extensions. When Erin is not at work you would find her enjoying an afternoon at the dog park with her fur baby, Mattie or using her artistic talents to create fascinating, multi-media art work.


Zack Herrington

Cosmetology Instructor Levels 1 & 2 Daytime

Zack is a newer addition to the Shoreline team and we could not be happier to have him. He comes with an exceptional resume, and expansive knowledge that he loves to share with the students. Zack is a fully licensed cosmetologist in three states, although, he recently came back to his beautiful home town of Santa Cruz to pursue his passion. Zack is certified through Aveda in; men’s cutting, women’s cutting, hair color, and esthetics. He was a representative for the Denver Aveda Institute at the 2011 Aveda congress, wherein he was trained in the latest trends in the industry to take back to his students and co-educators. Zack has extensive background in hair and fashion shows and enjoys the artistic and eclectic side of the cosmetology industry. When Zack isn’t on campus he enjoys the beach, hiking, and lounging with his two New Foundlands.


Theresa Baschy

Cosmetology Instructor Daytime & Evening

With over 35 years of experience in the cosmetology industry, Theresa still manages to keep her style updated and fresh for her clientele and brings that enthusiasm to work everyday. She has been on the regional styling team for Goldwell  and the National styling team for Joico. Theresa has performed at countless hair shows and educational seminars, which prepared her to become the phenomenal instructor she is today. Theresa loves to do hair now, as much as she did when she started, and it shows in her passion and dedication to her students educational growth. Theresa enjoys outdoor activities such as paddle boarding and biking when she is not teaching or performing hair magic in the salon.


 Alvaro Millan

Cosmetology Instructor Evening
Al recently joined our team and comes to us with a strong background in customer service, salon services and retail. Currently, he is independently contracted out of a Paul Mitchell Focus salon in Willow Glen and teaches two evenings a week here at Shoreline. Al has been a stylist for 9 years and has continued his education through advanced Paul Mitchell color, cutting techniques, styling and business courses. Additionally, Al is certified in Hairdreams extensions.  Al is passionate about this industry, even after a long day at the salon he still enjoys coming here and sharing his wealth of knowledge with the Shoreline students. In his off time, Al enjoys running along a beautiful Silicon Valley hiking trail and spoiling his three dogs.

Thursday, April 25, 2013

Your look, for less

Come enjoy the benefits of highly trained student stylists, colorists and wax technicians 
in a salon equipped with state of the art equipment.

Choose the style you like ranging from the most modern to traditional
 at truly affordable prices

It's all here!

Your look, for less!