Friday, August 8, 2014

Beauty School Knockout

Come in for your Back To School Style. 
Students get 20% off their service with a valid student ID.

Tuesday, August 5, 2014

Welcoming New Students



Enroll Now...No Waitlist!

Attend An Informational Forum
Held monthly at the school on the first Wednesday @ 7pm and the second Friday @ 3:30pm
Forums are hosted by
Lauren Gordon

Registrar & Assistant Manager

Lauren has been with Shoreline since May 2010 and feels lucky to be able to live and work in the beautiful Santa Cruz area.  She enjoys getting to meet new Cosmetology and Esthetics students year-after-year.  The students bring so much enthusiasm and creativity to the school on a daily basis which makes it a fun place to work.  She graduated from Humboldt State University in 2005 with a degree in History.  Prior to Shoreline, Lauren worked in the East Bay in Logistics and Sales Administration, and also as a Substitute Teacher in the public school system.  In her free time she enjoys knitting, reading, and getting to spend time with her cat Templeton and new bunny Mason.     
Call Lauren with any questions...(831) 423-5809 ext 3

Thursday, July 24, 2014

An Introduction to the Shoreline School of Cosmetology & Esthetics Instructors


Erin Beccaria-Grant

Cosmetology Instructor Level  3 Daytime
Erin has an extensive background in cosmetology and fashion. She is a Shoreline graduate, and has also attended the Art Institute of CA in San Francisco where she majored in Fashion Design and Marketing.  Erin has been in the beauty industry since 2004 with experience in salon management, fashion shows, hair shows, hair and makeup for weddings and events, and instruction. Erin is a California registered instructor with a single subject credential in the field of cosmetology. She has taught all levels and programs in cosmetology, with a focused passion in precision cutting, color, and extensions. When Erin is not at work you would find her enjoying an afternoon at the dog park with her fur baby, Mattie or using her artistic talents to create fascinating, multi-media art work.


Zack Herrington

Cosmetology Instructor Levels 1 & 2 Daytime

Zack is a newer addition to the Shoreline team and we could not be happier to have him. He comes with an exceptional resume, and expansive knowledge that he loves to share with the students. Zack is a fully licensed cosmetologist in three states, although, he recently came back to his beautiful home town of Santa Cruz to pursue his passion. Zack is certified through Aveda in; men’s cutting, women’s cutting, hair color, and esthetics. He was a representative for the Denver Aveda Institute at the 2011 Aveda congress, wherein he was trained in the latest trends in the industry to take back to his students and co-educators. Zack has extensive background in hair and fashion shows and enjoys the artistic and eclectic side of the cosmetology industry. When Zack isn’t on campus he enjoys the beach, hiking, and lounging with his two New Foundlands.


Theresa Baschy

Cosmetology Instructor Daytime & Evening

With over 35 years of experience in the cosmetology industry, Theresa still manages to keep her style updated and fresh for her clientele and brings that enthusiasm to work everyday. She has been on the regional styling team for Goldwell  and the National styling team for Joico. Theresa has performed at countless hair shows and educational seminars, which prepared her to become the phenomenal instructor she is today. Theresa loves to do hair now, as much as she did when she started, and it shows in her passion and dedication to her students educational growth. Theresa enjoys outdoor activities such as paddle boarding and biking when she is not teaching or performing hair magic in the salon.


 Alvaro Millan

Cosmetology Instructor Evening
Al recently joined our team and comes to us with a strong background in customer service, salon services and retail. Currently, he is independently contracted out of a Paul Mitchell Focus salon in Willow Glen and teaches two evenings a week here at Shoreline. Al has been a stylist for 9 years and has continued his education through advanced Paul Mitchell color, cutting techniques, styling and business courses. Additionally, Al is certified in Hairdreams extensions.  Al is passionate about this industry, even after a long day at the salon he still enjoys coming here and sharing his wealth of knowledge with the Shoreline students. In his off time, Al enjoys running along a beautiful Silicon Valley hiking trail and spoiling his three dogs.

Thursday, April 25, 2013

Your look, for less

Come enjoy the benefits of highly trained student stylists, colorists and wax technicians 
in a salon equipped with state of the art equipment.

Choose the style you like ranging from the most modern to traditional
 at truly affordable prices

It's all here!

Your look, for less!

Wednesday, April 3, 2013


Shoreline School
of Cosmetology


 Esthetician Services
Appointments available:
Tuesday - Thursday
6:00 pm – 9:00 pm by appointment
(last appt. taken at 8:00 pm)
20% Senior Discount

We are located at: 
 1550 41st Ave., Capitola

(831) 423-5806 
Call today to book your appointment

Tuesday, December 18, 2012

Christmas hair for your holiday festivites!

 Come in to Shoreline School of Cosmetology and get your holiday hair in motion for this seasons fabulous festivities. Our ladies will help you build the look you want at an affordable price. 
Check our our price list here.

Shoreline wins again!

 Congratulations to our student team in this years Beauty and Hair Expo and competition at the Coconut Grove in 
Santa Cruz, Ca. 
Shoreline School of Cosmetology took 1st place in the Model and 3rd place in the Nails and the All Around categories! 
Congratulations ladies!

Dominique Roberts, Regina Frederick, Brie Virta, and Nancy Fuentes

Tuesday, September 25, 2012

Shoreline Hair Show

In preparation for the upcoming Hair and Beauty Expo Student Team Competition at the Coconut Grove on October 7th our student teams participated in our very own hair show at the school! Students spent two weeks designing a Fantasy Up-do on their mannequin heads. The results were scored on the basis of most creative design and difficulty. The finalists received a gift certificate from CosmoProf and the winner received a gift certificate to their favorite clothing store:) 

1st Place Regina Fredericks

2nd Place Brie Virta
3rd Place Raina Thomasson

Congratulations to the finalists! And watch our teams compete at the Hair and Beauty Expo in Santa Cruz! See you there!

Tuesday, August 7, 2012

Welcoming our new students!

                   We welcomed 16 new students to our very popular full time Cosmetology  
                program last week!
This program is designed to prepare people for competitive positions in the cosmetology industry such as cosmetologist, skin care, stylists, colorists, make up artists and manicurists. This course covers 18 units, which the participants will be required to complete during a prescribed period of time. The curriculum is covered five days a week for a 10-month period to meet the State of California cosmetology license exam requirements. The class hours are Tuesday through Saturday from 8:00 a.m. until 4:30 p.m.

The program is offered in our Capitola location at 1550 41st Avenue. Classes are conducted by a board licensed cosmetology instructor with extensive industry and teaching background.

Typical work standards such as punctuality, good attendance, attitude and appropriate dress are required to promote professionalism and good work habits. Graduates receive job seeking and business skills as part of their curriculum on a group and individual basis.

Minimum entrance requirements
Attend a Shoreline Forum
16 years of age
      Ability to understand written and demonstrated material
      Complete application packet
      Staff Interview
                                    Course Outline
           Wet Hairstyling                           Thermal Hairstyling                          
           Manicuring                                  Pedicuring
           Permanent Waving                       Barbering and Cosmetology Acts
           Chemical Straightening                Cosmetology Chemistry
           Haircutting                                  Health and Safety 
           Hazardous Substances                   Makeup                         
           Hair Coloring and Bleaching          Theory of Electricity
           Scalp and Hair Treatments             Disinfecting and Sanitation
           Eyebrow arching                          Bacteriology
           Hair removal                               Anatomy& Physiology 

For more information please call 831-423-5806 ext. 755

Monday, May 21, 2012

High School Program Final Project

Ending the year for our ROP high school career track program with a final year-end project: 2012 Hair and Beauty Fashion Show. Five teams of four present their models and display their skills learned over the last year in three categories: Hair, Make up, and Nails. All five teams did an excellent job! Thank you to instructor Erin Beccaria for her great work in delivering the classes.
Team 1: 50's Pin-up

Team 2: Geisha

Team 3: Bird of Paradise

Team 4: Swingin 40's

Team 5: Wild and sassy

 Let the Show begin!

Congratulations to the teams and their beautiful models!


All teams received a picture portfolio and award certificate.

 See you next year!